Tuesday, 17 February 2009

Products

Scope and brands
The corporation markets specific brand names to different market segments:
Business/Corporate Class: including OptiPlex, Latitude, and Precision, where the company's advertising emphasizes long life-cycles, reliability and serviceability:
OptiPlex - office desktop computer systems
Vostro - office/small business desktop and notebook systems
n Series - desktop and notebook computers shipped with Linux or FreeDOS installed
Latitude - commercially-focused notebooks
Precision - workstation systems and high-performance notebooks. (Some of them including Linux pre-installed.[46])
PowerEdge - business servers
PowerVault - direct-attach and some network-attached storage (NAS)
PowerConnect - network switches
Dell EMC - storage area networks (SANs)
EqualLogic - enterprise class iSCSI SANs
Home Office/Consumer Class: including Inspiron and XPS brands, emphasizing value, performance and expandability:
Inspiron - consumer desktop and notebook systems
Studio - medium-end consumer slim hybrid desktop and laptop systems
XPS - enthusiast and high-performance desktop and notebook systems
Studio XPS - high end design focus of XPS systems and extreme multimedia capability
Alienware (XPS Extreme) - high-performance gaming systems rivaling HP's gaming division,Voodoo
Adamo - high-end laptop brand to compete with the Macbook Air
Peripherals: Dell has also diversified its product line to include peripheral products such as USB keydrives, LCD televisions, and printers.
Dell monitors LCD TVs, plasma TVs and projectors for HDTV and monitors
Services and support:
Dell On Call - extended support services (mainly for the removal of spyware and computer viruses)
Dell Support Center - extended support services (similar to "Dell On Call") for customers in the EMEA. The Solution Centers also support hardware for customers outside of warranty.
Dell Business Support - a commercial service-contract that provides an industry-certified technician with a lower call-volume than in normal queues; it covers hardware- and some software-support.
Your Tech Team - a new support-queue available to home users who purchased their systems through either Dell's website or Dell phone-centers. These customers gain access to a specialized queue currently located in Tampa, Florida. Customers can request a technician with whom they have worked previously, and the technicians can troubleshoot a wider range of problems — including some that would fall under the "Dell on Call" category. Data backup and virus removal remain out-of-scope for this queue.
Dell also offers Red Hat and SUSE Linux for servers; as well as "bare-bones" computers without pre-installed software (available on n Series by default and by request on XPS and Inspiron systems) at significantly lower prices. Due to Dell's licensing contract with Microsoft, Dell allegedly[citation needed] cannot offer those systems on their website and customers have to request them explicitly. . Dell has to ship such systems with a FreeDOS disk included in the box and must issue a so-called "Windows refund" or a merchandise credit after sale of the system at the "regular" retail price.
Discontinued products/brands:
Axim - PDAs using Microsoft's Windows Mobile (discontinued on April 9, 2007[47])
Dimension - home and "small office, home office" desktop computers (discontinued July 2007; replaced by Inspiron and Vostro desktops)
Dell Digital Jukebox - MP3 players (discontinued August 2006)
Dell PowerApp - application-based severs
Dell Omniplex - 486- and Pentium-based desktop and tower computers previously supported to run server and desktop operating systems.

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